HANES | FOR THE PEOPLE

The For the People campaign highlights the versatility and universal appeal of Hanes basics, using six shot compositions to capture different people, personalities, and life stages, all connected by the simplicity and comfort of a Hanes white T-shirt. Each image celebrates individuality while reinforcing the idea that Hanes is made for everyone, regardless of style or age.

Advertisement with five babies in white onesies and socks, Hanes logo, text: 'FOR THE FUTURE FOR THE PEOPLE'
Banner featuring a person in pajamas holding a teddy bear, with the text 'For the Night Owl' and 'Hanes' logo.
Billboard with a man wearing a white T-shirt and tool belt, posing in various muscular and active poses, with the text 'FOR THE DIY-ER' and the Hanes logo.
Large advertisement on building featuring a fashion model in casual clothing, with text "FOR THE TRENDSETTER" and "Hanes."
Outdoor billboard advertising Hanes with images of a woman in a paint-splattered shirt. Text reads "FOR THE ARTIST."
Open magazine showing a collage of a female athlete with a volleyball on one page and text on the other. Headline reads 'For The Athlete.'

ORIGINAL PHOTOGRAPHY

Woman wearing sunglasses, white crop top, and blue jeans
Person in pajamas holding a pillow and a plush toy
Young woman in white T-shirt and gray leggings posing energetically with a big smile, against a plain background.
Baby in white onesie lying down on white background.
Person in white T-shirt wearing a tool belt
Smiling person with paint on their face and clothes holding a paintbrush.
Woman in sunglasses wearing a ripped white t-shirt and blue jeans.
Person holding a brown knitted teddy bear wearing a white t-shirt and blue plaid pants
Person exercising in athletic attire, wearing a white t-shirt and gray leggings, performing a stretching or warm-up pose indoors.
Baby wearing a white onesie and socks with a pacifier
Man holding hammer with tool belt, wearing white shirt and jeans
Person with paint on face and shirt holding paintbrush
Woman in distressed white crop top and jeans, wearing sunglasses and jewelry.
Person wearing a sleep mask and pajamas hugging a teddy bear
Person wearing a white t-shirt, grey pants, and a white smartwatch, gesturing with one hand.
Woman wearing sunglasses and a white t-shirt with safety pins holding tears, blue jeans, smiling in a casual pose.
Newborn baby in white clothing lying on a light surface
Man wearing white t-shirt and jeans, performing a high kick, smiling, studio background.
Woman wearing sunglasses, white cropped t-shirt with safety pins, blue jeans, and jewelry; holding black jacket over shoulder.
Person smiling with paint-splattered shirt and face, holding a paintbrush.
Crying baby in white outfit lying down on a white background.
Woman holding a volleyball up to her face, wearing a white shirt.
Person wearing a white paint-splattered t-shirt, smiling, with colorful paint on face and arms, holding shirt.
Fashionista wearing distressed white shirt with safety pins and blue jeans, sunglasses accessorizing the look.
Smiling baby in white onesie and socks on white background

ART DIRECTION / PHOTOGRAPHY / DESIGN : SAMANTHA GAUTIER