EOS | MESSY DELIGHT

The Messy Delight campaign celebrates life’s sweetest, messiest moments. With eos’s Super Balms, your lips stay soft as you embrace the fun of frosting-smeared smiles, honey-drizzled laughter, and carefree indulgence. This campaign empowers carefree indulgence, proving happiness is a flavor best worn messy.

EOS lip balm advertisement featuring a smiling woman with honey on her face and hand, next to a pink EOS 24H Moisture Super Balm tube with a text slogan about lips.
EOS lip balm ads featuring women with cake and watermelon
Bus stop advertisement featuring a woman with cake and a skincare product, text reads: 'Have Your Cake And Apply It Too' promoting eos Super Balm.
Billboard advertisement showing two women with watermelon promoting eos lip balm.
Billboard advertising EOS lip balm with image of smiling woman and honey theme.

ART DIRECTION / PHOTOGRAPHY / DESIGN : SAMANTHA GAUTIER